In an increasingly globalised world, some of the world’s most popular coffee chains are increasingly turning to niche markets to tap into the global consumer market.
Coffee shop owners, who usually operate in the same way as coffee shops, are often able to find a home in the suburbs or small towns, but in some cities like Sydney and Melbourne, specialty cafes are increasingly seen as a way to draw customers to places like the CBD, the CBD in particular, where they can offer a more diverse selection of coffees.
For most cafes, specialty coffee is a very local specialty.
This is because coffee shops can be very expensive, and are usually more than a couple of kilometres from a coffee shop.
The specialty coffee industry is booming in Sydney, with the number of cafes in the city growing from about 10,000 in the early 2000s to over 30,000 by 2020, according to the Sydney Morning Herald.
The growth of the specialty coffee market is driven in part by the introduction of new technologies in the past two decades, which have enabled cafes to serve more customers in the space.
In a recent survey conducted by research firm Nielsen, 40 per cent of Australians aged 25 to 34, and almost half of the population over 65, said they were more likely to try coffee when compared to other coffee-drinking habits.
The popularity of specialty coffee in Sydney is reflected in the fact that a quarter of the Sydney cafe market is dedicated to the craft of coffee, according the Australian Coffee Association.
However, specialty coffees tend to be less expensive than the more standard coffee.
The average cost of a cup of specialty coffee is $1.50, while the average cost for a regular cup of coffee is around $2.50.
The average price of a regular coffee is still more than double the cost of specialty.
In the CBD of Sydney, coffee shops are more often found in smaller areas such as the CBD’s central business district, where many customers walk to the coffee shops to grab their morning coffee.
The rise of specialty cafes in Sydney has also created a unique atmosphere for locals to enjoy their coffee.
In some cafes, customers are given a choice between two types of coffeemakers: a regular one with a filter and a specialty one with no filter.
Customers can choose the coffee they want to drink from a range of styles, from the traditional Italian to the fruity and floral flavours of the British.
In Melbourne, the specialty cafe industry is flourishing, with many small specialty coffee shops catering to a wider range of tastes.
There are also specialty coffee houses catering to locals, with customers choosing from coffees from a selection of local growers and brands.
These cafes are typically located in less popular areas such in inner Melbourne, such as Hyde Park and Parkville.
While there are a number of specialty cafe chains operating in Melbourne, only one, Cafe Coffee, has been recognised by the Melbourne Council for the Best Coffee Bar Awards.
In this category, the Melbourne-based cafe chain has been nominated for five out of the seven categories, with five categories each in English, Spanish, Portuguese and Mandarin.
In total, the Cafe Coffee category received five nominations, three from the Melbourne City Council, one from the Australian Competition and Consumer Commission and one from independent cafe-owner, Brian and Sue McInnes.
Cafe Coffee has become the most popular cafe in Melbourne and attracts a diverse clientele, according it owner and co-founder Brian McInneys.
“We have got customers that are more like coffee drinkers, we have got people that are very passionate about coffee, people that love coffee, who are keen to go to the cafe for breakfast or lunch,” he told Al Jazeera.
“If they don’t have a cup or two of coffee in their day, then we can offer coffee in the afternoon.”
While the competition has attracted a lot of attention, there is a growing awareness that specialty coffee can also be a profitable business for the industry.
Customer interest in specialty coffers has increased since the introduction in 2012 of the so-called “double espresso”, which allows customers to add one cup of espresso to two cups of regular coffee and then have both beverages served at the same time.
This has led to a boom in specialty coffee businesses in Melbourne.
“I think in the last year, we’ve seen that the demand for specialty coffes has increased in Melbourne because of the popularity of double espresso, which was introduced in 2012,” McInnie said.
The Australian Coffee Alliance estimates that specialty coffeemers in Australia have been growing by around 4 per cent annually since 2012.
While the majority of the cafes in Melbourne are still dominated by a traditional coffee culture, a few are taking advantage of technology to cater to a new generation of coffee drinkers.
The latest venture is the creation of a specialised coffee cafe, a space which is designed to offer a unique experience and a