Posted November 14, 2018 11:25:37 More than 60 per cent of all online video is being watched on smartphones and tablets, according to the latest data from comScore.
The most popular apps on smartphones, the latest report shows, are YouTube, Snapchat and Instagram.
Other popular video streaming apps are Spotify and Vimeo.
A growing number of users also are using tablets, the report found, which is a trend that is also likely to grow in the coming years.
“A lot of our users are streaming video on their tablet or smartphone and they don’t have a laptop, a big-screen monitor,” said Paul Jorgensen, comScore’s senior vice president of analytics.
The number of people who use their tablet as their primary device to watch videos on the Web is increasing, the company found.
But comScore said there is a big gap between how many people use their smartphones as primary devices and how many of them watch YouTube videos.comScore’s research shows that about 3.6 million people in the U.S. use smartphones to watch video, up from about 2.3 million in 2016.
That number includes 1.7 million people who are not connected to the Internet, and about 1.2 million who don’t use their mobile devices as primary video devices.
“This is a very significant increase over the past three years,” Jorgenson said.
“It means there is an increase in the number of consumers who are consuming video on smartphones.”
The majority of the people who watch video on mobile devices also are watching it on tablets.comPlay is the fastest-growing video-on-demand service for video on demand, according a comScore study.
About 3 million people watch videos every day, including about 1 million who watch it on their tablets.
That compares to about 900,000 people who watched video on PCs and 800,000 who watched it on TVs in 2016, according the study.
“Mobile video is going to become more important than ever in the next couple of years,” said Robert Sibbett, comQuest’s chief product officer.
“Mobile video consumption is growing exponentially.
We believe it will be a major growth area for the future.”
Sibbett said the new comScore report shows that mobile video is growing at a rate of 10 per cent per year, faster than any other type of video.
“It is the biggest growth in the history of mobile,” he said.
“The way it is evolving is so rapid that the next generation is going at 10 per year per video.”
The comScore survey also shows that people are watching video on more tablets than ever before, and comScore says the percentage of people with a smartphone in their household is rising at the fastest pace in nearly five years.
ComScore says it has not released comScore-comScore 2016 figures because they are proprietary.